ECI Agency Home Page Trusted Choice Locations (405) 373-2977 Facebook Twitter LinkedIn Google+
Auto Insurance
Auto
Home Insurance
Home
Business Insurance
Business
Life Insurance
Life
Health Insurance
Health
Motorcycle Insurance
Motorcycle
Earthquake Insurance
Earthquake

Do Consumers Understand the Difference Between Personal Insurance and Groceries?

Develop a robust website that offers customers the self-selection they inherently crave.

Consumers across the U.S. found themselves in grocery s last week picking out items for the Memorial Day holiday. While shoppers may take the convenience of self-selection for granted, the modern grocery store was a uniquely American idea invented by entrepreneur Clarence Saunders, founder of Piggly Wiggly stores.  His first store opened in Memphis, Tenn., in 1916. In fact, Saunders was awarded a number of patents for the ideas he incorporated into his stores. The Great Atlantic and Pacific Tea Company (A&P) was another successful early grocery store chain operating in Canada and the U.S.  In terms of the first true supermarket, it was opened by Michael Cullen in 1930 in Queens, N.Y., and was named King Kullen, inspired by the fictional character King Kong.

In England, the first “self-service” store was started in 1949, when the British government announced that it would license 100 companies to try out self-service shops. Until these innovations, shoppers would wait in line until the clerk waited on them and selected the items the shopper asked for, which took longer and became impractical as more food items were added. With the advent of technology, “direct” selling insurance companies like GEICO have spent billions convincing consumers that personal insurance is analogous to a supermarket; the consumer’s needs are fairly narrow and the product, once sold, does not require an ongoing relationship with an advocate to help the customer as their needs evolve.

Aside from the obvious difference that insurance is more complicated than buying pickles, there is another important distinction:

For the full article read here

Posted 12:48 PM

Share |


NOTICE: This blog and website are made available by the publisher for educational and informational purposes only. It is not be used as a substitute for competent insurance, legal, or tax advice from a licensed professional in your state. By using this blog site you understand that there is no broker client relationship between you and the blog and website publisher.
Blog Archive


View Mobile Version
Featured Carriers
Insurance Coverage
Auto Insurance
Commercial Insurance
Health Insurance
Flood Insurance
Life Insurance
Homeowners Insurance
Motorcycle Insurance
More Types of Insurance
Please note that we cannot bind insurance via email, fax, or phone. Any quotes given are subject to underwriting guidelines by the respective insurance carriers. Any reference of coverage used are not intended to express legal opinion as to the nature of coverage, but rather just a brief generalization of coverages. Please read your policy for specific details of coverages.
Stay Connected Like Us on Facebook Follow Us on Twitter Connect on LinkedIn Google+ Blog RSS Go MobileGo Mobile
Visit us on your phone
Bainswest
ECI Agency, Inc. | 325 Piedmont Rd N | Piedmont, OK 73078 | Ph: (405) 373-2977  M-F 8am-5pm Powered by Insurance Website Builder